MEET THE FOUNDER
My entire life, I've always been drawn to two things: being creative and helping people. Through various careers—acting, social work, life coaching—I've tried to fulfill one or the other. But something would always be missing. Strange Bird is not just an entrepreneurial pursuit but a spiritual mission. A journey to integrate the artist and healer within me.
My skincare practice always served as a meditation, a ritual I could go to quietly—as a total introvert—to ground, reflect, and play. It also served as a celebration of my own beauty through self-attention. I value these moments (especially now as a busy mom) to quiet the world outside of my bathroom door and honor the world inside of me.
What’s your approach to self-care?
It’s not only about what you do but how you do it. True self-care is the practice of creating a life from which you don’t want to escape. It’s as much about being comfortable in your own skin as it is about being comfortable in your own life.
Self-care is about creating integrity around what makes you feel the best about yourself, so that you can be the best version of yourself, and live your best life.
Why did you create a skincare line?
Two reasons: Women’s Mental Health and Representation.
When I dreamed up Strange Bird, I wanted to build a line that makes it easy for women to integrate themselves and their day through an intentional self-care practice. The five or ten minutes it takes to clean my face and moisturize has always served as a meditation and celebration for me. In these moments, I can clear my space, reflect on the day I had or the day ahead, and celebrate my own beauty through self-attention. I believe that your skincare practice can help you to feel better about yourself and your impact on the world. Along with this, we donate 1% of sales to supporting organizations that focus on women’s mental health.
I also created Strange Bird for my daughter because I want her to grow up in a world where she is represented. When I was a child, I never saw faces like mine in the media—not on TV, not in magazines, not in the brands I purchased from. I believe that representation is not only a human right but a birthright. It is a birthright to be seen, heard, and validated in the world around you. Human beings need connection in order to thrive, but, without representation, women of color will continue to feel marginalized. Our vision of diversity and inclusion is reflected in the women we choose to represent our brand, in our hiring practices, in our language and the lens we operate from. There is no wellness without representation.
What drew you to the beauty industry?
My fascination with beauty and skincare really originates from watching generations of mothers before me. I remember my grandmother giving my mother facials using egg whites, cucumber, ginger, and ginseng—all ingredients from our kitchen cabinet.
Now that I have my own kids—a 3.5 year old girl and a 2 year old boy—I want to make sure I instill them with positive self rituals. I want them to understand that this practice is connected to a culture, a community, and a lineage of self care and self attention.
What type of magic do you have?
Line magic—I breeze right through every line and by the time I’m checked out, the line has grown 10, 20, 30 people long!
Expansion of time magic—someone always cancels or time frees up whenever I need it the most.
Spiritual magic—whenever I’m feeling stuck, some lesson comes my way that moves me and gets me to where I need to go.
11:11 magic—whenever I need a sign that I’m on the right path, I see 11:11 or 1:11.
Favorite quote right now?
“Life shrinks or expands in proportion to one's courage.” - Anais Nin